HelloGold Foundation

The HelloGold Team

Robin Lee


Robin is the former CFO of the World Gold Council and brings a wealth of knowledge and contacts about the gold market. He was the principal accounting officer for SPDR Gold Trust (‘GLD’), the world’s largest gold fund, which held over US$30 billion in assets under management. His WGC experience includes supporting the launch of the world’s first exchange traded, wholesale kilo gold contract and introducing a gold savings program with ICBC which generated annual sales of $6.5 billion.

Ridwan Abdullah

Business Development

Ridwan spent 7 years in AEON Group Malaysia in the retail and financial services industry. He is the former Head of Special Projects at AEON Credit Service (Malaysia) Bhd. Prior to AEON Credit, Ridwan was in the retail sector for AEON Co. (M) Bhd., where he worked in supply chain management and set up the project team for AEON's first retail store expansion into Indonesia. Ridwan is currently completing an Executive-MBA at Columbia Business School & London Business School.

Wykeen Seet


Wykeen was previously VP at Bangkok Bank in Thailand where he led the bank's enterpise integration initiative in multiple turnkey projects including E-Enabled Loan Origination, Mobile Banking, B2B Gateway, International Remittance, FX Trading and Credit Related Systems over a period of 8 years. Prior to Bangkok Bank, he was a software engineer at Digital Applications International Limited. He has a PhD in Computer Science from the University of Manchester where he completed his Master of Philosophy (MPhil) in Computer Science and received a 1st class in Bachelors of Science.

Dave Appleton


Dave is an expert in blockchain technology and has worked on a number of state of the art blockchain codebases, specialising in Ethereum smart contracts. He has used multiple languages professionally, including C, C++, C#, Pascal, Modula-2, PHP, Go, Java, SQL, Basic, Assembly Language (Various), Microcode and PowerBuilder. Dave has BSc in Engineering (Electronics) from University of London and MSc in Management of Technology from National University of Singapore.

Manuel Ho


Manuel was previously Head of Customer Marketing at the Royal Bank Scotland Group and Strategy Director at Wolff Olins PLC. His experiences include leading an award winning Vivo Brazil new-brand project and creating a $300m customer strategy that led to a brand reposition of NatWest. He has led various Fintech initiatives in London and Singapore and advised A*Star, the S$7 billion R&D arm of the Singaporean Government. He holds a MBA from the Kellogg Graduate School of Management.

Roger Ward

Corporate Development

Roger is a strategy consultant, having worked at Bain and Deloitte. He also has experience working in the gold industry, having worked at the World Gold Council developing strategy and managing complex projects in London, Singapore and New York. This included supporting the launch of the world’s first exchange traded, wholesale kilo gold contract as well as providing support to the world’s largest gold fund, SPDR GLD. Roger has a First Class MA Hons in History from the University of Edinburgh.

Joshua Ambrose


Joshua has 20 years of operational experience. He was one of the pioneers that started up AirAsia BIG’s loyalty programme and prepaid cards, and was part of the team that setup the operations for AirAsia BIG in Malaysia and later expanded the business to Indonesia and Thailand. He was also Head of Operations at Rocket Internet, where he revamped operations for Zalora and Food Panda Malaysia, increasing productivity while implementing cost saving measures.

Ita Jalaluddin

Branding and Communications

Ita specialises in delivering effective communication strategies across all consumer touch points, creating consistent product and brand experiences. As Digital Director at TBWA and Head of Communications at GDP Architects her work spanned across a wide range of retail, consumer and tech industries. Ita has a BA in International Relations from Boston University and holds and MA in Design History from the Royal College of Art.



TC was previously Technical Lead for VLT Labs, a software house, and CTO of Recomn.com, a service professional marketplace. Prior to joining the startup ecosystem, he was a supply chain planning consultant for Quintiq. He has a Bachelor of Engineering in Electrical and Computer Systems engineering from Monash University. TC is experienced in multiple modern programming languages including Ruby, Python, Java, Javascript, Swift, C# and R.

Zulhilmi Zainudin


Zulh was previously a Full-Stack Web Developer for BBD Labs in Kuala Lumpur. He was involved in fast development sprint cycles, managing development across a wide range of industries for international customers. Before that, he was a freelance designer and front-end developer designing web application interfaces for businesses. He is also a mentor and organiser for RailsGirls KL and TechLadies KL teams; building and empowering woman software engineers.

Daniel Boey


Dan completed a BSc in Sound Engineering with 1st Class Honours from London Metropolitan University and a MSc in Computing Science at Imperial College London. He has since worked as a Technical Consultant for Lombard Risk in London, helping in the design and installation of regulatory reporting software for banks. He was also lead engineer on a number of projects for BBD Labs in Kuala Lumpur. He has experience with Python, C++, Java, Go, and Ruby-on-Rails.

Zaim Ramlan


Zaim was previously a freelance Full-Stack Web and Mobile App Developer, developing full-fledged, user-centric web and mobile applications for clients while completing his BSc in Computer Science at IIUM. He was the overall Gold Winner for IIUM's 2016 Computer Science Final Year Project. He enjoys working on UI/UX, performance optimisation, scaling application infrastructure & Internet of Things, and is also a mentor and trainer for RailsGirls KL.

Isabel Taye


Isabel specialises in content creation and media production. Her work spans across radio, events, online and tv commercials with clients such as Procter & Gamble, Ikea, Bursa Malaysia and Sime Darby. She was Producer and Host of the breakfast show at Capital FM, a radio station in Malaysia, where her work doubled the show's listenership. Isabel also has experience with consumer and market insight as a media researcher at Digital Cinema Media London.

Harith Kamarul

Strategy & Business

Harith was previously working in field force project management at Great Eastern Life, Malaysia’s largest life insurance provider. His role covered various tasks ranging from data handling and strategy work to training and event management. Harith has experience as a researcher and producer for BFM 89.9, a Malaysian business radio station, and graduated magna cum laude with a BSc in Actuarial Science from the University of Wisconsin-Eau Claire.

Kai Lin

Strategy & Business

Kai Lin was previously a process specialist at ExxonMobil, specializing in corporate stewardship and supply chain strategies for operations in Singapore and Indonesia. She worked on multiple projects driving process improvement and cost reduction. She also has experience in business analytics and modelling with Linde AG in Germany. Kai Lin received a double degree with First Class Honours in Chemical Engineering and Economics from Nanyang Technological University.

Sooria Kumar

Customer Service & Operations

Sooria understands Customer Service and Operations across the Business Process Outsourcing, Logistics, and Tech industries in Malaysia. His previous experience includes serving as a Quality Assurance Specialist for VADS Berhad, one of Malaysia's leading IT management service providers, and as a Service Center Manager for ABNXcess, a local cable TV and ISP company.

Evelyn Chew


Evelyn was regional finance analyst for one of Halliburton's product services lines in the Asia Pacific region. Prior to this, she worked as an accounting analyst for IBM and Kimberly-Clark finance shared services centers. Evelyn has worked on various process improvement projects, resulting in hours saved as well as simplified and smoother processes. Evelyn has a Bachelor's of Business from University of Sydney, majoring in Accounting and Finance.

Hachem Mohanna

Middle East and North Africa

Hachem has collaborated with a large number of start-ups and ecosystem players, on market expansion, strategic partnerships and operational setup. Hachem is based in Dubai, and oversees the expansion of HelloGold in MEASA regions. He has a Bachelors in Physics and a Master of Engineering, and holds an MBA from INSEAD. He has previously deployed solutions for Telecom Operators with Ericsson in 30+ countries., and has worked in management consulting with A.T.Kearney in the MENA region.

Advisors of HelloGold Foundation

The advisors will provide advice on the governance of the Foundation and will monitor the delivery of the objectives set out in the Token Sale.

Andras Kristof

Technical Advisor

Andras is an entrepreneur and digital currency technology expert. He has 20+ years of IT experience building robust, scalable systems. He started working with blockchains in 2013, including Bitcoin, Ripple, and Ethereum. After a successful exit from viki.com, he founded Tembusu Systems in late 2013. Andras is currently CTO of Yojee in Singapore, a distributed logistics platform making logistics more effective. Andras is co-author of the 'Handbook of Digital Currency'.

Bo Shen


Bo Shen is the founding partner of Fenbushi Capital and Blockasset. He is also a veteran of the traditional financial industry, accumulating 12 years of senior management in brokerages, hedge funds and investment banks.

David Lee


David was founder of multiple companies including Left Coast, LiBai and Ferrell Group, and a founding investor in ZCash, Qtum, TenX, and various other blockchain companies and cryptocurrencies. He is also a Professor at the Singapore University of Social Sciences.

Herbert Chain


Herb served as audit partner for 27 years with Deloitte prior to his mandatory retirement in May 2015, including as audit partner on SPDR Gold Trust (GLD), which at the time was the largest ETF in the world. He has in depth experience in areas including auditing, management consulting, due diligence, SEC filings, and IPO listing. Herb received his MBA from the Wharton School, University of Pennsylvania and currently serves as Professor at St. John's University (NY).